It is the summer of 2005, the year of fear and loathing in America. Seattle resident Justin Raines wants to do something about the deplorable state of the human race. When his friend, Shelby Mirabeau, suggests launching a new world religion focused on accepting responsibility, Justin agrees only because he lacks a better idea. When their first laughable attempts at a launch fail, Shelby pushes Justin into an unholy alliance with Matthias Bender, the dark angel of American capitalism, who sells the idea of corporate religion to the skeptical founders.
Through guerrilla marketing techniques, Internet advertising, and unexpected support from one of Hollywood’s leading ladies, the religion-Ringing True- becomes a worldwide sensation. Still, the success is not exactly what Justin had in mind.
He finds himself tangled in a series of plots involving corporate politics, financial sleight-of-hand, and a porn star who wants a piece of the action. As their enterprise faces dramatic challenges, Justin and Shelby finally discover what really rings true for them.
I really loved this book. It was an easy read, but very thought provoking. It’s true that too many religions now preach love and humility, but encourage hatred and fear of those who believe different. This book takes us on the journey of two college students who decide that they want to change that.
Justin and Shelby had great intentions when they started out on their quest to save the world from self-destruction. However, by joining up with Justin’s roommate Matthias, they opened themselves up to their own implosions.
Even if you have the best of intentions, if you go about it the wrong way, you ruin what you had planned. This book shows just that.
I received this book from LibraryThing Member Giveaways in exchange for a review.